It’s been long known that advertising is all about reach + frequency. You have to reach the right audience multiple times. A “one-off” advertisement doesn’t work.
The same is true in public relations. Your key messages need to reach your target audiences multiple times from multiple sources in order to move the needle.
Is civil and productive communication dead? Americans are more divided than ever. During a recent trip to Firehouse Subs, employees argued loudly about “respect” by commanding the attention of the entire restaurant.
Anaphora is a Greek rhetorical device to help you in your speech writing. The technique has been used in some of the greatest speeches in history. Perhaps, the most famous modern use of Anaphora is Martin Luther King Jr.’s “I Have a Dream” speech in 1963.
My first day in Speech Communications 101 was quite memorable. It taught us to think about the information that the audience will need to hear from your communication.
I love this cartoon that I discovered on the internet. I wish that I knew the name of the artist. It perfectly illustrates the need to prioritize your communication messaging and think of the relevance to your target audience. We always want to say so much, but in doing so, we are saying nothing at all. In the PR Wars Podcast: What’s in it for me?, we discuss why someone would care about what you have to say. The podcast discusses reader benefit and the core motives of a listener. Core motives are three word sentences: “Make me money,” “Protect my family,” “Improve my health,” etc. Instead of just talking about ourselves, we need to keep the listener’s interests in mind when we create messaging for our companies. The PR Wars “Comms 101″ segment recognizes core communication principles to help you become a better communicator.