Category Archives: CYBG

On January 7, one day after the Capitol riots, a photo was tweeted of an AXE body spray can left behind from the mob. The photo could have created a negative viral impact for the brand.

Read more

What is your company’s higher purpose? Zoom realizes that its product is more than software. It’s human connection.

Read more

By recognizing its role in helping keep local restaurants open, Uber Eats is taking an existential step in communication that recognizes the greater roles products and services can play in our society.

Read more

The PR Wars “Caught You Being Good” segment recognizes real world examples of best practices in public relations. The Wendy’s fast food chain Twitter strategy gained serious momentum over the past few years. The channel took on a snarky tone teasing competitors and pleasing digitally connected Millennial customers while growing its platform to nearly four million followers. In the late Spring of 2020, Wendy’s began taking criticism for not responding appropriately to the Black Lives Matter movement. It was time to shift its social strategy. Wendy’s responded by moving from the snarky self-promotion to a more serious educational tone honoring Black voices including students from Historically Black Colleges and Universities (HBCU’s). The shift in strategy proved appropriate. Just over a week later, the hamburger chain was thrust into the center of the controversy when a police officer shot and killed Rayshard Brooks in a Wendy’s parking lot in Atlanta, GA.…

Read more

4/4