PR Wars Podcast: What am I searching for?
News magazines have fundamentally changed the way they select stories when they moved from print to online. Find out how to optimize your press release using Google Trends to capture more attention.
PR Wars Podcast: What’s in it for me?
Why do people want to pay attention to you? PR Wars takes a look at reader benefit and how that will give your press releases more impact.
PR Wars Podcast : Do the right thing
What guides your decision-making during a crisis? PR Wars looks at crisis communication leadership.