PR Wars Podcast: Cut through the clutter
How do you get your messaging to cut through the clutter? On today's PR Wars, former journalist and agency pro Sean O'Leary, Vice President at Susan Davis International, talks about messaging in the emerging tech sector. Learn how to differentiate your company in a crowded marketplace.
PR Wars Podcast: Power of persuasion
The word "persuasion" has a negative connotation, like a used car salesman manipulating you into something you don’t want. Can persuasion be used for good and what are the best ways to incorporate persuasion techniques in public relations? PR Wars podcast examines the power of persuasion.
PR Wars Podcast: What's in it for me?
Why do people want to pay attention to you? PR Wars takes a look at reader benefit and how that will give your press releases more impact.