Tag Archives: podcast

Have you ever made a difficult choice to take on a client that has done something bad? In many cases, media villains are not as bad as they seem and the heroes are not as great as they appear. On today’s PR Wars podcast, we’ll show you how to be the conscience of a company.

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It’s been long known that advertising is all about reach + frequency. You have to reach the right audience multiple times. A “one-off” advertisement doesn’t work.

The same is true in public relations. Your key messages need to reach your target audiences multiple times from multiple sources in order to move the needle.

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How do you move the needle when you have a limited budget? On today’s PR Wars podcast, we’re going to dive into the world of advocacy and nonprofit PR and see how purpose driven communication is doing more, with less. Our guest is Laura Gross, President of Scott Circle Communications on a mission to make the world a better place.

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