I love this cartoon that I discovered on the internet. I wish that I knew the name of the artist. It perfectly illustrates the need to prioritize your communication messaging and think of the relevance to your target audience.

We always want to say so much, but in doing so, we are saying nothing at all.

In the PR Wars Podcast: What’s in it for me?, we discuss why someone would care about what you have to say. The podcast discusses reader benefit and the core motives of a listener. Core motives are three word sentences: “Make me money,” “Protect my family,” “Improve my health,” etc.

Instead of just talking about ourselves, we need to keep the listener’s interests in mind when we create messaging for our companies.

The PR Wars “Comms 101″ segment recognizes core communication principles to help you become a better communicator.