PR Wars Podcast: When a reporter is hostile
Have you ever noticed that when you’re pitching a good story, you can’t get a reporter on the phone? And when there’s a bad story, you can’t get a reporter off of your phone. On today’s PR Wars podcast, find out why message discipline is so important when dealing with a hostile reporter.
Making a deposit in your trust bank
Looking for a return on investment (ROI) for your proactive public relations? Think of your proactive placements as making deposits into a bank. I am not talking about a financial bank, but a trust bank.
What’s our crisis strategy? It’s do the right thing.
On a warm Spring day, I received a call from the CEO of a nursing home facility. A gunman walked into the senior living center and killed eight elderly people in their beds. The CEO asked for me to hurry to the small North Carolina town as news helicopters and live trucks circled the large police response. Since this was a hospital for seniors, the staff needed to continue to care for the elderly patients in the crime scene. I walked past the press line, crawled under the crime scene tape, and entered the building. I first encountered investigating police as I entered the building. As I slowly progressed down the hall, employees were standing in a circle and reciting the Lord’s Prayer. I turned to the CEO’s office and found him at his desk with his head in his hands. He looked up at me and said “I am…