Tag Archives: public relations

Are you ready to tear up your 2020 communication plan yet? PR Wars talks with corporate communication pro Brad Grantham. We will explore how the pandemic has changed both the media and public relations industries and where do we go from here.

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By recognizing its role in helping keep local restaurants open, Uber Eats is taking an existential step in communication that recognizes the greater roles products and services can play in our society.

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The word “persuasion” has a negative connotation, like a used car salesman manipulating you into something you don’t want. Can persuasion be used for good and what are the best ways to incorporate persuasion techniques in public relations? PR Wars podcast examines the power of persuasion.

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The PR Wars “Caught You Being Good” segment recognizes real world examples of best practices in public relations. The Wendy’s fast food chain Twitter strategy gained serious momentum over the past few years. The channel took on a snarky tone teasing competitors and pleasing digitally connected Millennial customers while growing its platform to nearly four million followers. In the late Spring of 2020, Wendy’s began taking criticism for not responding appropriately to the Black Lives Matter movement. It was time to shift its social strategy. Wendy’s responded by moving from the snarky self-promotion to a more serious educational tone honoring Black voices including students from Historically Black Colleges and Universities (HBCU’s). The shift in strategy proved appropriate. Just over a week later, the hamburger chain was thrust into the center of the controversy when a police officer shot and killed Rayshard Brooks in a Wendy’s parking lot in Atlanta, GA.…

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Why do people want to pay attention to you? PR Wars takes a look at reader benefit and how that will give your press releases more impact.

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