Become a better communicator by analyzing MLK’s “I have a dream” speech
Anaphora is a Greek rhetorical device to help you in your speech writing. The technique has been used in some of the greatest speeches in history. Perhaps, the most famous modern use of Anaphora is Martin Luther King Jr.’s “I Have a Dream” speech in 1963.
PR Wars breaks into the top 100 business podcasts on Apple
Peak ranking for PR Wars on Apple Podcasts - Business
United States #86
Canada #105
South Africa #20
Denmark #34
United Kingdom #72
PR Wars Podcast: The world hates your client
Have you ever made a difficult choice to take on a client that has done something bad? In many cases, media villains are not as bad as they seem and the heroes are not as great as they appear. On today's PR Wars podcast, we'll show you how to be the conscience of a company.
PR Wars Podcast: When a reporter is hostile
Have you ever noticed that when you're pitching a good story, you can't get a reporter on the phone? And when there's a bad story, you can't get a reporter off of your phone. On today's PR Wars podcast, find out why message discipline is so important when dealing with a hostile reporter.
Are QR codes back from the dead?
QR codes were almost extinct. For years, the only thing more hated than the QR code by marketing designers is the comic sans font. Is the Coronavirus helping QR codes make a comeback?
PR Wars Podcast: Public relations on trial
Today on PR Wars, we're gonna talk about some epic PR fails from the viewpoint of journalist Ellen Chang, a freelance writer for USA Today, US News & World Report, and others. But, PR people get picked on all the time. So, we're not gonna take this public lashing lying down. I'm going to build a defense for the comms heroes in the story. Maybe as the gavel falls, journalists and PR pros will have a little more patience and understanding for each other.
PR Wars Podcast: Better measurement reports
Today on PR Wars, we'll talk with one of the media intelligence giants, Meltwater. Cody Konschak is the Managing Director of Client Success at Meltwater. Learn how to make your PR measurement reports better.
PR Wars Podcast: The golden placement
The Associated Press is the gold standard for journalism. For many of us in public relations, a great hit in the AP can not only mean success for your company, it could mean success for your career. On today's PR Wars podcast, we talk with Skip Foreman, Mid-Atlantic Breaking News Staffer at the Associated Press. Learn how to construct your press release to be more newsworthy.
Making a deposit in your trust bank
Looking for a return on investment (ROI) for your proactive public relations? Think of your proactive placements as making deposits into a bank. I am not talking about a financial bank, but a trust bank.
PR Wars Podcast: Tip of the spear
Imagine being one of the first corporate communicators to prepare messaging for a historic pandemic. I mean... ground zero… the tip of the spear… having a manufacturing facility in Wuhan, China and creating a new playbook for its factories around the world. Today on the PR Wars podcast, Khaner Walker recounts the first days of the pandemic as Global Director of Internal and Executive Communications for computer giant Lenovo.